The 1968 Jeep Cherokee represents a pivotal moment in the evolution of the original Jeep Wagoneer, marking the introduction of the luxurious "S" package. While the base model continued the tradition of rugged utility, the 1968 Cherokee S elevated the concept of a family hauler with appointments that brought it closer to a personal luxury vehicle than a workhorse. This specific year is often celebrated by enthusiasts for its refined interior, improved comfort features, and the powerful V8 options that transformed the off-road capable chassis into a surprisingly civilized highway cruiser.
Design and Exterior Refinements
Externally, the 1968 Cherokee is distinguished by its more upscale appearance, primarily through the integration of the "S" package. This version featured simulated woodgrain paneling on the sides, a more ornate front grille, and distinctive wheel covers that masked the standard steel wheels. The roofline was designed to be more streamlined than its predecessors, reducing the boxy look that was common in early SUVs. Buyers could choose from a palette of sophisticated colors that complemented the premium feel, making the vehicle stand out in suburban driveways and rural landscapes alike.
Interior Comfort and Amenities
Inside, the 1968 Cherokee S offered a dramatic leap in comfort. The cabin was trimmed with deluxe vinyl and cloth combinations, providing a soft touch that was uncommon for utility vehicles of the era. The front bucket seats were bolstered for better support during long drives, while the center console housed a new automatic transmission lever, replacing the column shifter found in base models. Woodgrain accents on the dashboard and door panels completed the luxurious ambiance, effectively blurring the line between a rugged off-roader and a comfortable family sedan.
Engine and Performance Options
Under the hood, the 1968 Cherokee provided a range of powertrains to suit different needs. The standard I6 engine remained efficient for everyday driving and light hauling. However, the real excitement came from the available V8 options, which included a 250 cubic-inch Super Hurricane I6 and the more powerful 327 cubic-inch V8. These engines delivered robust torque and acceleration, making the Cherokee capable of highway merging and passing with authority, a significant advantage for a vehicle of its size and weight.
Handling and Driving Dynamics
Despite its size, the 1968 Jeep Cherokee handled with a surprising degree of stability. The independent front suspension, a key feature since the model's introduction, contributed to a smoother ride over uneven terrain compared to solid front axles found in competitors. While not a sports car, the steering offered good feedback, and the overall chassis feel was planted and secure. This blend of off-duty capability and on-road manners is a primary reason the 1968 model remains a favorite among vintage Jeep collectors.
Reliability and Maintenance Considerations
Owning a 1968 Jeep Cherokee is a commitment to preservation and regular maintenance. The mechanical components, though generally robust, require attention to fluids, seals, and wiring harnesses, which can degrade over five decades. Finding replacement parts can be a mix of reproduction components and used OEM pieces, requiring patience from restorers. The inline-6 engines are known for their durability, while the V8 units require diligent monitoring of cooling systems and ignition components to ensure they remain reliable.
Collector Value and Historical Significance
Today, the 1968 Jeep Cherokee is recognized as a classic that successfully merged practicality with luxury. Its introduction of the "S" package set the template for future Jeep SUVs, influencing designs for the Cherokee XJ and beyond. Models in excellent condition with low mileage and original paint command significant premiums at auction. For the historian or enthusiast, this vehicle represents the moment Jeep understood the potential of the suburban family market, without sacrificing its off-road heritage.
