The 1968 Chevrolet Impala represents a pinnacle of American automotive design, sitting at the perfect intersection of burgeoning muscle car power and sophisticated full-size luxury. This specific model year marked a significant evolution for the Impala, Chevrolet’s flagship sedan, as it transitioned into a more refined and performance-oriented machine. While the late 1960s were dominated by the pony car wars, the Impala carved out its own distinct niche, offering buyers a compelling choice between a menacing Super Sport and a gracefully powerful standard variant. Its presence on the road signaled both status and a latent power that was just beginning to be fully realized.
Design and Styling Evolution
Visually, the 1968 Impala is defined by a more assertive and sculpted profile compared to its predecessor. The most notable change was the adoption of a new roofline that featured more pronounced shoulder lines, giving the car a lower, more aggressive stance even when standing tall on its full frame. The front end was redesigned with a wider grille that stretched horizontally, flanked by a pair of stacked headlights that gave the car a wider, more penetrating gaze. Tailfins, a signature of 1950s and early 60s GM design, were dramatically reduced in height, replaced by a horizontal rear bumper that wrapped around the taillights, creating a cleaner, more modern rear quarter view.
Interior Refinement and Comfort
Step inside the 1968 Impala, and the contrast between its imposing exterior and its tranquil, well-appointed cabin becomes immediately apparent. Chevrolet focused heavily on creating a serene and comfortable environment for occupants, utilizing softer materials and a more harmonious color palette. The dashboard was redesigned with a horizontal sweep, integrating the controls into a more cohesive unit that was easier to read and operate. While the Super Sport variants embraced a sportier, more driver-focused aesthetic with additional gauges and unique trim, the standard Impala offered a sanctuary of quiet luxury, perfect for long-distance cruising in supreme comfort.
Performance and Powertrain Options
Under the hood, the 1968 Impala offered a spectrum of power to suit different drivers and budgets. The base model was typically equipped with a reliable 327 cubic-inch V8, producing around 250 horsepower, mated to a smooth three-speed automatic transmission that delivered effortless highway cruising. For those seeking more urgency, the SS396 option was the heart-pounding choice. This package centered on a robust 396 cubic-inch V8, capable of unleashing 375 horsepower, transforming the Impala into a formidable force that could outrun nearly any contemporary muscle car. The available Turbo-Jet 427 V8 further pushed the performance envelope for those who desired ultimate power.
The Legendary SS396 Package
The Super Sport 396 (SS396) was not merely an option; it was a declaration. This performance package turned the full-size Impala into a high-speed luxury cruiser, a concept that was revolutionary at the time. It came equipped with the high-horsepower 396 V8, heavy-duty suspension components, larger sway bars, and distinctive badging that screamed performance. The SS396 Impala was a study in duality, capable of being a refined daily driver one moment and a muscle car unleashed the next. Its combination of size, comfort, and surprising agility made it a favorite among enthusiasts and a nightmare for competitors on the drag strip.
Collectibility and Modern Relevance
More perspective on 1968 Chevy impala can make the topic easier to follow by connecting earlier points with a few simple takeaways.
