This is how we do it serves as more than just a catchy phrase; it encapsulates a cultural moment frozen in time, representing the sound and style of a specific era in popular music. Released as the debut single from Montell Jordan’s 1995 self-titled album, the track exploded onto the scene, defining the mid-90s R&B and hip-hop landscape. Its instantly recognizable bassline and laid-back delivery created an anthem that remains synonymous with the artist and a staple of the decade’s soundtrack.
The Genesis and Composition of a Classic
Understanding the song requires looking at its creation, which was a collaborative effort that blended distinct talents. Montell Jordan, the artist and frontman, co-wrote the track with his wife at the time, DeMille Jordan, alongside the production duo K. Lee and Steve “Silk” Hurley. Hurley, a legendary figure in house music, brought his signature Chicago sound to the table, merging smooth R&B vocals with a deep, infectious groove. This fusion of genres is precisely what gave the song its broad, cross-demographic appeal, bridging the gap between radio-friendly pop and underground club energy.
Lyrical Themes and Cultural Context
Lyrically, the song is a confident declaration of a lifestyle and a relationship built on authenticity and shared experience. The title phrase functions as a mantra, a way of asserting identity and resilience in the face of doubt or negativity. Jordan sings about enjoying the finer things in life—diamonds, luxury cars, and the respect of peers—without apology. This theme of unapologetic self-assurance resonated strongly in the mid-90s, reflecting a generation’s shift towards materialism but also a newfound confidence in Black cultural expression. The track became a soundtrack for empowerment, often played at social gatherings where the message was to live unapologetically.
Commercial Success and Chart Dominance
The commercial performance of the single was nothing short of spectacular, solidifying Montell Jordan’s status as a household name. "This Is How We Do It" spent a remarkable seven weeks at number one on the Billboard Hot 100 chart, a testament to its widespread appeal. It also achieved significant crossover success, topping the charts for R&B/Hip-Hop and becoming a mainstay on Top 40 radio. The song’s popularity was further amplified by its heavy rotation on video channels like MTV and BET, making it a visual as well as an auditory phenomenon.
Enduring Legacy and Cultural Influence
Beyond its initial chart run, the song’s influence has proven to be long-lasting, embedding itself deeply into popular culture. It has been prominently featured in numerous films and television shows, often used to evoke nostalgia or underscore a scene requiring a specific 90s vibe. The track is a mainstay on old-school radio stations and streaming playlists dedicated to R&B and hip-hop classics. Its bassline has been sampled and interpolated by countless artists in the subsequent decades, a clear indicator of its musical significance and malleability.
