Reaching out to national media can feel intimidating, but sending an email to the Today show is a straightforward process if you understand the structure and expectations of their production team. This guide breaks down the exact steps you need to take to ensure your message is seen and taken seriously.
Understanding the Today Show Email Ecosystem
The Today show operates with a highly organized system for handling incoming correspondence. They receive thousands of emails daily, ranging from press releases to viewer stories and booking requests. To stand out, your email must be concise, visually clear, and immediately communicate the value of your story or query. Avoid vague subject lines and get straight to the point in the first sentence.
Locating the Correct Email Address
Finding the right inbox is the most critical step in the process. The Today show provides specific addresses for different departments to filter the volume of mail they receive. Using the general contact form often leads to your message getting lost, so targeting the specific team is essential.
Email Addresses for Submissions and Press
Crafting the Perfect Subject Line
The subject line is your first and sometimes only chance to get an editor to open your email. It should be descriptive and action-oriented, mimicking the style of a news headline. Instead of writing "Hello" or "Question," opt for specificity that highlights the urgency or relevance of your message.
For booking inquiries: "Booking Request: [Your Name/Topic] for Today Show"
For news tips: "Breaking News Tip: [Specific Location] Incident"
For viewer stories: "Viewer Story Submission: [Brief Description]"
Formatting the Body of Your Email
Once the inbox is open, the content must deliver immediately. Assume the recipient has less than 30 seconds to read your initial email. Use short paragraphs, bullet points, and bold text to break up dense blocks of text and highlight key facts.
In the first paragraph, answer the "Who, What, When, Where, and Why." If you are a guest, include your full name, occupation, location, and a one-sentence summary of why you are relevant. If you are sharing news, include the location and current status of the story.
Tips for Increasing Your Chances of a Response
Timing and professionalism play a huge role in whether your email gets a reply. Avoid sending messages late on Friday nights or during major national breaking news when the newsroom is focused on other stories. During the workweek, Tuesday through Thursday are generally the strongest days for media engagement.
Be polite and patient; remember that the hosts and producers are extremely busy.
Double-check for typos and grammatical errors before hitting send.
Never send unsolicited attachments or large files without prior permission.
If you don't hear back within two weeks, it is acceptable to send one polite follow-up email.
Alternative Contact Methods
While email is the preferred method for formal submissions, the show maintains a robust social media presence for real-time interaction. Following the official accounts and engaging with their posts can sometimes help amplify your message, although email remains the standard for official bookings and press inquiries.
