Travelers booking accommodations often encounter the Best Western brand and notice variations in the name, such as Best Western and Best Western Plus. While both belong to the same global association, the distinction between them is significant and impacts the guest experience. Understanding the difference between best western and best western plus is essential for making an informed decision that aligns with your expectations for comfort, space, and service quality.
Brand Heritage and Global Presence
Best Western International, Inc. is the world's largest association of independently owned and operated hotels, and it has maintained this status for decades. The brand was founded in 1946 and has grown to include properties in over 100 countries. Both the standard Best Western and Best Western Plus operate under this umbrella, benefiting from a vast reservation network and shared marketing resources. However, the "Plus" designation acts as a tier within this system, signifying a commitment to higher standards of maintenance, size, and amenity provision that go beyond the baseline expectations of the core brand.
Physical Size and Room Dimensions
One of the most tangible differences a guest notices immediately is the physical scale of the accommodation. Best Western Plus properties are generally larger than their standard counterparts, both in terms of the property footprint and the size of the guest rooms. You will typically find that Plus properties offer more spacious lobbies, larger conference facilities, and, most importantly, rooms with greater square footage. This extra space translates to a more comfortable layout, allowing for separate seating areas and reducing the feeling of confinement often found in older standard motels.
Standard Room vs. Plus Room Dimensions
Amenities and In-Room Features
The disparity in amenities is where the "Plus" designation becomes particularly evident. While a standard Best Western will provide the essentials—such as a bed, bathroom, and coffee maker—Best Western Plus properties invest in upgrades that enhance convenience and luxury. You can expect to find higher-end toiletries, premium coffee systems like Keurig or Nespresso, and often complimentary snacks or water bottles in the room. Furthermore, Plus properties are more likely to offer in-room microwaves and refrigerators as standard, whereas these might be available only upon request or located in a shared kitchen area in standard locations.
Service Quality and Attention to Detail
Beyond physical upgrades, the difference lies in the intangibles of service. Best Western Plus properties are held to stricter operational benchmarks regarding cleanliness, maintenance response times, and staff demeanor. The expectation is for a more personalized and attentive experience, with staff proactively addressing needs rather than simply reacting to requests. In a standard Best Western, the experience can sometimes feel transactional; in a Plus property, the focus shifts toward ensuring the guest feels valued and cared for throughout their stay.
